survey:
XR (Extended Reality) technology, also known as augmented reality, is a technology that interacts real characters, props, and virtual scenes, and can infinitely expand within a limited space. The technology of real-time fusion of display media (LED screens) and virtual scenes outside the display media through camera tracking and real-time image rendering, creating a sense of infinite space.

advantage

The advantages of LED virtual shooting are very obvious:
1. Actors perform directly in a virtual shooting scene composed of LED screens; Don't imagine it out of thin air;

During the filming process, the director can synchronously see the shooting effect on the monitor. If there are any problems, they can reshoot on the spot, saving filming time and reducing repetitive investment in post production;3. Fewer staff are needed on set (this is particularly important during the pandemic);
4. Post production is simple, efficient, cost-effective, and greatly shortens the production cycle.
Application fields:

Firstly, it plays a crucial role in XR virtual filming, especially in the production of short and micro dramas. This type of display screen can integrate virtual and real scenes, providing actors with a realistic performance environment and also bringing immersive viewing experience to the audience. The high definition and brightness of LED displays ensure the realism of shooting effects, making the fusion of virtual and real scenes more natural and enhancing the immersion of the audience.
Secondly, XR LED displays have also shown great potential in the field of education. It can be used in virtual laboratories, virtual studios, etc. to provide students with a more intuitive experience and improve learning outcomes. Through XR technology, students can gain a deeper understanding of subjects such as history and geography, while also experiencing a more immersive learning experience.
Furthermore, XR LED displays are widely used in the medical field. It can be used for surgical planning, case demonstrations, and medical education, displaying anatomical structures and medical images to help doctors and students better understand and handle diseases. With AR/VR technology, doctors can also conduct more precise surgical training to improve students' practical abilities.
In addition, XR LED displays are widely used in commercial, entertainment, and other fields. In the commercial field, it can be used for product display, advertising playback, etc; In the entertainment industry, it can be used in places such as games and KTVs to provide users with a more immersive entertainment experience.

Case Study:
ISE Exhibitionc
Phoenix TV XR Studio
Henan TV XR Studio
Jiangsu TV XR Studio
Virtual Photography Training Room at a Media School
Shanghai TV XR Studio
Studio of Communication University of China

Beijing Glacier Digital Studio

Hangzhou Yuanwang Clue Studio

USA Today Show